The European Commission introduced new digital rules to simplify business operations in Europe, allowing individuals to start companies online in under 48 hours for less than €100. President Ursula von der Leyen emphasized the need for harmonization to reduce bureaucratic barriers. The proposal aims to attract businesses back to the EU, though experts warn it may be too broad and not sufficiently focused on young, innovative companies. The law is set for discussion and negotiation among EU institutions, with a goal for reform by 2028.