Björn Ulvaeus of ABBA discussed his new musical project using AI at the SXSW festival in London, praising AI as a tool for creativity while acknowledging its limitations, particularly in writing lyrics. He warned about the potential negative impact of AI on the music industry, emphasizing the need for proper regulations to protect creators' rights. The festival faced backlash after unannounced speakers, including former UK prime ministers, led to artist withdrawals due to concerns over the festival's alignment with controversial figures.