Air Canada will offer complimentary beer, wine, and snacks to economy passengers on all flights starting this autumn, making it the only North American legacy airline to do so. This decision aims to enhance customer satisfaction, as in-flight conveniences are valued by passengers. However, the airline faces challenges with alcohol-related disruptive behavior, which has increased in recent years. While the FAA has implemented a Zero-Tolerance Policy for alcohol violations, balancing alcohol service with safety remains a complex issue for airlines.