‘Anime effect’: Fans boost tourism across Asia with pilgrimages to attractions and festivals
‘Anime effect’: Fans boost tourism across Asia with pilgrimages to attractions and festivals
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Anime and comics have transformed into a global travel phenomenon, with a significant rise in anime tourism across Asia, driven by fans seeking immersive experiences and conventions. Searches for anime-related travel surged by 195% year-on-year, particularly from Hong Kong, Taiwan, and South Korea. Major events like AnimeJapan 2026 in Tokyo saw a 697% increase in international ticket sales. The popularity of anime among Gen Z and millennials is evident, with women making up over 80% of ticket sales. Fans are increasingly visiting real-life locations featured in anime, with a notable rise in hotel bookings near these sites.
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