The 25th anniversary of the Best Global Brands report highlights significant changes in the branding landscape, with some brands thriving while others, like Nokia, have faded. CEO Gonzalo Brujó discusses the importance of combining performance marketing with long-term brand building. The report shows the top 100 brands have tripled in value since 2000, but there remains a potential $3.5tn in missed value creation. Notable trends include Ferrari's diversification strategy and the entry of Jordan as a personality brand, though Brujó warns against the risks of personal branding. Teljes cikk (Euronews.com)