The trend of 'race-cations' or marathon tourism has gained popularity, with runners increasingly choosing races in exotic locations. This shift is supported by data showing a rise in marathon participation and a focus on experiences beyond just finishing. Marathon tourism benefits local economies and encourages longer stays, as runners often travel in groups and explore nearby attractions. Psychologist Roel Spierings highlights the psychological benefits of combining running with travel, emphasizing the adventure and self-discovery involved.