The rise of Black Friday scams is linked to increased online shopping fraud, particularly targeting millennials and Gen Z. Scammers utilize cheap tools from the dark web and sophisticated techniques, including AI, to create convincing fake websites and emails. Consumers are advised to be cautious of deals that seem too good to be true, verify sellers, and use credit cards for added protection. Retailers like Temu and Shein have been implicated in offering fake discounts, prompting investigations. Shoppers should plan their purchases carefully to avoid falling victim to scams. Teljes cikk (Euronews.com)