Season 4 of The White Lotus will be set around the Cannes Film Festival, featuring the Hôtel Martinez as a central location. Although filming has started, the series may not be able to use the festival as a live backdrop. The producers were inspired by their experiences at the festival in 2021, aiming to capture the dynamics of Cannes. The Martinez hotel, a key player during the festival, is preparing for the upcoming shoot and hosts various events, including a private dinner for the jury.