Chanel partners with the historic Oxford-Cambridge boat race, rebranding it as 'The Chanel J12 Boat Race' starting in 2025. This marks Chanel's first foray into sports sponsorship, taking over from the bankrupt Gemini. The partnership emphasizes a shared pursuit of excellence. The Boat Race, an annual tradition since 1829, attracts around 250,000 spectators. Recent controversies include safety warnings due to E Coli in the River Thames. Teljes cikk (Euronews.com)