A study from Chalmers University of Technology explores how clothing rental can reduce the fashion industry's environmental impact. Despite the potential benefits, many rental companies struggle financially due to high operational costs and challenges in profitability. The study identifies three business models: membership, subscription, and individual rental, with niche markets proving more successful. The researchers emphasize the importance of collaboration with manufacturers and the need for new business models to promote sustainability in fashion. Teljes cikk (Euronews.com)