The Brazilian government has launched the Tropical Forest Forever Facility (TFFF) to incentivize countries to preserve tropical forests, aiming to combat deforestation and climate change. The fund has garnered $5.5 billion in pledges and seeks to turn the economics of deforestation on its head by making forest preservation more profitable. While many countries have pledged support, some nonprofit organizations criticize the initiative for prioritizing profit over people and argue it may not effectively stop deforestation.