Diageo has denied reports of considering a sale of its Guinness brand and a stake in Moët Hennessy, stating it has no intention to sell. Despite media speculation about a potential valuation of over $10 billion for Guinness, the brand's popularity has surged recently, particularly among young consumers due to social media trends. However, Diageo faces challenges with declining spirit sales and inventory issues, prompting a profit warning in 2023. Teljes cikk (Euronews.com)