Sydney Sweeney faces backlash for a controversial ad campaign with American Eagle, featuring a slogan that plays on the words 'jeans' and 'genes.' Doja Cat mocks the ads in a viral TikTok video, while critics highlight the campaign's ties to white beauty standards and supremacist undertones. Despite some praise for challenging 'woke' marketing, Sweeney has a history of controversy, including criticism over a soap sale and a birthday party incident. Neither Sweeney nor American Eagle has responded to the current uproar.