The European Commission is considering appointing an AI envoy, a position suggested by President Ursula von der Leyen. The role's responsibilities remain unclear, but it aims to enhance the EU's industrial policy in AI, particularly regarding AI gigafactories. Critics highlight the slow progress and limited funding for these initiatives, suggesting that von der Leyen's announcements often lack substance. The announcement follows a reform of the AI Act, indicating the EU's intent to compete in the global AI landscape. The exact functions of the new envoy and its relationship with existing structures are still uncertain.