In 2025, Brazil welcomed 9.3 million international tourists, a 37.1% increase from the previous year, significantly boosting its economy. European tourists, especially from France, Portugal, Germany, Italy, the UK, and Spain, contributed to this growth, aided by new direct flight routes. Marcelo Freixo, president of Embratur, emphasizes Brazil's improved international standing and the importance of safety for tourism. Despite challenges, initiatives like the Brazil Air Pass aim to enhance travel experiences, while the joy of the Brazilian people remains a unique attraction.