Sydney Sweeney's new ad campaign for American Eagle has faced backlash for its perceived racial undertones and associations with eugenics and white supremacy. Critics argue that the wordplay on 'great genes' is problematic, while supporters claim the controversy is exaggerated. The campaign also aims to raise awareness for domestic violence, but many find it tone-deaf. The company's silence on the backlash has intensified calls for the ad's removal, despite a reported increase in stock value.