The Ferrari Luce, designed by Jony Ive, is facing significant backlash following its launch as the brand's first electric vehicle. Critics, including politicians and former Ferrari executives, have expressed disappointment over its design and high price tag. Despite some praise for its interior, many feel it strays too far from Ferrari's traditional image. The Luce's unveiling comes amid challenges in the global motor industry, particularly from Chinese competitors. Ferrari aims to attract younger buyers with this model, but it risks alienating its loyal fanbase.