‘Find your pomalo’: Croatia is encouraging travellers to seek out its quieter corners and coves
‘Find your pomalo’: Croatia is encouraging travellers to seek out its quieter corners and coves
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Croatia is promoting lesser-known attractions to ease the pressure of tourism in popular destinations like Dubrovnik and Split. The campaign 'Find Your Pomalo' encourages visitors to embrace a slower lifestyle and enjoy authentic experiences. Social media platforms are being used to share the 'pomalo' way of life, which includes relaxing activities and connecting with local culture. The campaign highlights quieter locations like Komiža, Korčula, Zlarin, and Perušić, offering a more peaceful alternative to crowded tourist spots.
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