Fitur 2026, the International Tourism Fair held in Madrid from January 21 to 25, attracted over 250,000 attendees and was inaugurated by King Felipe VI and Queen Letizia. The event was overshadowed by a tragic train accident in Adamuz, Córdoba, which resulted in 45 fatalities, leading to some stands closing in mourning. Fitur showcased 10,000 companies from 161 countries, emphasizing innovation and sustainability. Mexico was the guest country, highlighting its cultural wealth, while Puerto Rico will be featured next year. Sustainability was a key focus, with efforts to reduce carbon footprints and promote responsible tourism.