A recent study by Brands2Life reveals that the UK public is confused by sustainability language, with terms like 'net zero' and 'decarbonisation' particularly misunderstood. Many consumers desire clearer communication from businesses regarding sustainability. The report indicates a significant portion of the public is skeptical about institutions' ability to clarify these terms, highlighting a critical moment in the UK's net zero journey. Teljes cikk (Euronews.com)