Gucci is facing criticism for using AI-generated images to promote its upcoming show at Milan Fashion Week, raising questions about the brand's commitment to creativity and craftsmanship. Critics label the images as 'AI slop' and question the need for AI in high fashion marketing. While some users appreciate the AI's portrayal of 'Milano glam,' experts warn of potential negative publicity for luxury brands using technology. Gucci's creative director, Demna Gvasalia, is set to present his vision on the runway soon, and the brand has previously used AI in its marketing efforts.