Hublot, a relatively young Swiss luxury watch brand with 45 years of experience, aims to establish itself as a significant player in the industry. The brand features prominent sports figures like Usain Bolt and Luís Figo as ambassadors, emphasizing innovation and creativity over traditional watchmaking heritage. Bolt expresses his long-standing relationship with Hublot, highlighting the personal significance of his favorite watch, while Tornare, the CEO, notes the brand's appeal to a diverse clientele. The brand's presence in contemporary art, music, and sports is also emphasized.