Ikea looks to expand second-hand furniture offering after test success
Forrás:
Euronews.com
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Ikea is expanding its European second-hand furniture marketplace due to strong demand, following successful pilot projects in Madrid and Oslo. CEO Jesper Brodin announced plans to scale up operations across Spain and Norway, aiming for broader European reach. The initiative has attracted significant customer interest, although profitability remains a challenge. Ikea is also focusing on sustainability, despite criticism from green activists regarding deforestation practices. Teljes cikk (Euronews.com)