The European soft drinks sector is crucial for Europe's competitiveness, with over 500 production facilities and 1.8 million jobs. It emphasizes local manufacturing and sourcing from European farmers. Andrew McMillin, the new President of UNESDA, prioritizes innovation and regulatory efficiency to maintain competitiveness. He advocates for policies that support healthier dietary choices and sustainable practices, while also calling for the elimination of outdated regulations that hinder sugar reduction efforts. UNESDA's collaboration with policymakers aims to foster a more innovative and competitive sector. Teljes cikk (Euronews.com)