Jaguar leaps into historic rebrand as it keeps the focus on electric cars
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Euronews.com
5 hónapja
Jaguar has unveiled a new logo and brand identity, emphasizing 'Exuberant Modernism' and a shift towards electric vehicles. The rebranding includes a new 'leaping cat' logo, bold designs, and a focus on originality. Jaguar plans to launch three electric models by 2026 while continuing to produce one combustion engine car, the F-Pace SUV. The move has faced criticism from investors concerned about sustainability and demand in the electric vehicle market. Teljes cikk (Euronews.com)