A German company, Böcker, is leveraging publicity from its involvement in the Louvre Museum heist, where its lift was used by thieves to steal €88m worth of jewels. The company launched an advertising campaign featuring its furniture ladder, emphasizing speed and quiet operation. Managing director Alexander Böcker acknowledged the crime's reprehensibility but saw it as an opportunity for marketing. The Louvre's director admitted security failures during the theft, which occurred shortly after the museum opened. The thieves are believed to be linked to a criminal organization.