LVMH has sold its streetwear brand Off-White to Bluestar Alliance, marking a significant shift in the brand's popularity with younger audiences. Virgil Abloh, the founder of Off-White and artistic director at Louis Vuitton, played a crucial role in the brand's rise. After Abloh's death in 2021, Off-White struggled to maintain its appeal, leading to the sale. Bluestar Alliance, known for acquiring struggling brands, is expected to license Off-White at a lower price point. Teljes cikk (Euronews.com)