LVMH sells Off-White: Is this the end for Virgil Abloh's brand?
LVMH sells Off-White: Is this the end for Virgil Abloh's brand?
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LVMH has sold its streetwear brand Off-White to Bluestar Alliance, marking a significant shift in the brand's popularity with younger audiences. Virgil Abloh, the founder of Off-White and artistic director at Louis Vuitton, played a crucial role in the brand's rise. After Abloh's death in 2021, Off-White struggled to maintain its appeal, leading to the sale. Bluestar Alliance, known for acquiring struggling brands, is expected to license Off-White at a lower price point.
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Pozitív kontextus
significant, ingenious, revived
Negatív kontextus
floundered, critical, difficulties, dire