Aitana, an AI-created model in Spain, was developed by Rubén Cruz and his agency, The Clueless, during a challenging time for the agency. To avoid dependency on traditional influencers, they designed Aitana, a virtual model who can earn significant income and has gained a large following on social media. The agency has since created another AI model, Maia. While the initiative offers brands a cost-effective and controllable image, it faces criticism for promoting unrealistic beauty standards and sexualisation. Teljes cikk (Euronews.com)