Meta cannot use public data on sexual orientation for targeted ads, EU top court rules
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Euronews.com
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The European Court of Justice ruled that Meta cannot use personal data on sexual orientation from public sources for targeted advertising. This decision stems from a case initiated by privacy activist Max Schrems, who objected to Meta using his publicly shared sexual orientation for ads. The court emphasized compliance with the EU's GDPR, stating that such data cannot be processed for personalized advertising. The ruling is seen as a significant limitation on Meta's data usage practices. Teljes cikk (Euronews.com)