Mexican authorities accuse Adidas of cultural appropriation over shoe design

Mexican authorities accuse Adidas of cultural appropriation over shoe design

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Mexican authorities accuse Adidas of cultural appropriation over shoe design
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Mexican officials have accused Adidas of cultural appropriation for its 'Oaxaca Slip-On' shoes, inspired by traditional huaraches. Designer Willy Chavarria, who has Mexican heritage, claims the collaboration honors Chicano culture. However, Oaxaca Governor Salomon Jara criticized Adidas for not crediting the indigenous creators and linked huaraches to the identity of the Zapotec people. The state's Ministry of Cultures and Arts has requested Adidas to suspend sales and engage in dialogue with the Yalalag community. Legal action is threatened, reflecting Mexico's ongoing fight against cultural appropriation by international brands.

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