Mexico's President Claudia Sheinbaum aims to reduce the popularity of 'narco corridos' linked to drug cartel violence by promoting less violent musical styles. She plans a campaign that includes a competition among corrido bands with alternative lyrics. The initiative involves northern governor Esteban Villegas, who sings traditional 'banda' music. While some cities have attempted to ban narco corridos, the preference for this genre remains strong among audiences.