Parisians say 'non' to global brands on culturally important sites

Parisians say 'non' to global brands on culturally important sites

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Parisians say 'non' to global brands on culturally important sites
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In Paris, prime sites like the Saint-Michel fountain and the Louvre Museum are being used for international brand advertising during restoration work. This controversial strategy aims to generate revenue for the city council, which faces significant debts and restoration costs. While it raises funds, critics argue that it damages the city's heritage and aesthetic. Officials defend the practice as necessary for funding essential restoration projects.

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