The UK-based brand Jellycat, known for its cute and soft plush toys, is celebrating its 25th anniversary. Founded in 1999 by brothers Thomas and William Gatacre, Jellycat has gained immense popularity among both children and adults, with over 900 products sold in 77 countries. The brand has seen a 103% increase in interest over the past year, partly due to social media trends. Jellycat's unique offerings include an interactive pop-up shop in London and a café in Shanghai. The appeal of these toys lies in their comfort and nostalgia, especially for adults in a stressful world. Teljes cikk (Euronews.com)