Switzerland's tourism industry is thriving, particularly due to an influx of luxury travelers from the US, with 2024 marking the highest overnight stays in over 50 years. The country is enhancing its high-end offerings, including private ski butlers and bespoke experiences, to attract wealthy visitors. Despite concerns about local tourists being priced out, the economic impact of high-net-worth individuals is significant, contributing to a large portion of tourism revenue. Switzerland aims to differentiate itself from other luxury destinations by combining heritage with modern luxury. Teljes cikk (Euronews.com)