Dan Shell, a UK brand ambassador for Lyre’s, expresses disdain for the term 'mocktail', preferring 'non-alcoholics' to describe the new wave of alcohol-free cocktails. These drinks are gaining popularity, particularly among younger generations who are more health-conscious and seeking alternatives to alcohol. The rise of non-alcoholic beverages coincides with a decline in alcohol consumption and the growth of sober initiatives. Communities like 'Sober Girl Society' provide support for those looking to cut back on drinking. The market for non-alcoholic drinks is expanding, with innovative products that mimic traditional cocktails without the negative effects of alcohol. Teljes cikk (Euronews.com)