SXSW has debuted in London, featuring unannounced speakers like Tony Blair and David Cameron, sparking controversy. Blair emphasized the need for AI in public services, while concerns over data privacy and job displacement arose. Many artists, including Sam Akpro and LVRA, canceled performances in protest of the festival's programming, accusing it of 'artwashing'. SXSW London defended its inclusivity and diversity of speakers, stating it does not endorse specific viewpoints. Previous boycotts have occurred due to similar controversies.