Tech companies are uncertain about the timing of new EU rules aimed at monetizing data and simplifying regulations. The EU Data Act will take effect on September 12, shortly before a digital simplification package is introduced. The Act mandates fair data sharing from smart devices but allows exceptions for business secrets. Digital trade groups express concerns about compliance risks and the need for clear guidance on the rules, especially regarding trade secrets and interactions with GDPR. The Commission emphasizes that the Data Act will be directly applicable in all member states, with penalties for breaches.