As Europe faces new tariffs from the US, the tech community is looking to strengthen ties across the Atlantic. François Bitouzet, director of the VivaTechnology conference, highlights the paradox of increasing customs duties while businesses seek closer collaboration. The event will feature 14,000 start-ups and an American pavilion, despite the absence of Elon Musk. Bitouzet emphasizes the need for European start-ups to explore markets beyond the US, including India, Japan, South Korea, and Canada, while addressing the challenges of creating a unified European market for start-ups.