On International Women’s Day, Euronews Travel highlights the rise of female travellers and their preferences for authentic, cultural experiences. Women, especially older ones, are increasingly seeking adventure and personal growth through travel, often opting for smaller, intimate group tours. Female-led travel companies are catering to these desires by offering specialized tours that connect women with local cultures and provide safe, supportive environments. The trend reflects a shift towards wellness and adventure travel, with women prioritizing safety and comfort during their journeys.