The European Court of Justice has ruled that plant-based meat substitutes can continue to use names like 'vegetarian burger' or 'vegan fillet' unless specific legal definitions are introduced by Member States. While this is seen as a win for consumer transparency, it raises concerns about market fragmentation, especially with conflicting regulations in France. Consumer opinions are mixed, with some advocating for familiar terms for ease of understanding, while others feel it is misleading. The ruling could lead to varying regulations across Europe, creating uncertainty for manufacturers and retailers.