A viral video by the Norwegian Consumer Council highlights the issue of 'enshitification,' which refers to the decline in quality of digital platforms. The term, coined by journalist Cory Doctorow, describes how platforms initially serve users well but later prioritize profits, leading to a degraded user experience. Advocacy groups are urging stronger regulations against these practices, emphasizing the need for a better digital environment. Existing legislation like the Digital Markets Act and Digital Services Act aim to address these issues, but enforcement remains weak.