Ursula von der Leyen presented the EU-INC initiative at the World Economic Forum in Davos, aiming to simplify startup operations across Europe and enhance competitiveness against the US and China. The initiative proposes a standardized EU legal entity for startups, allowing them to register companies online within 48 hours. It seeks to unify the fragmented European market, reduce bureaucratic hurdles, and facilitate easier access to funding and talent. The proposal has garnered support from various tech leaders and organizations, signaling a strong interest in creating a more cohesive startup ecosystem in Europe.