Upscrolled, a social media app created by Issam Hijazi, has rapidly become the most-downloaded app in the US and Canada, gaining popularity in Europe as well. Launched in mid-2025, it allows users to share stories and follow trends, similar to Instagram and X. The app has grown from 150,000 to 2.5 million users through word-of-mouth. Hijazi, who has personal ties to the Palestinian conflict, criticizes Big Tech for prioritizing profit over ethics.