The 2025 Victoria’s Secret Fashion Show attracted nearly three million viewers, featuring models like Adriana Lima and Gisele Bündchen, and introduced new elements such as a WNBA star and K-Pop performances. Despite ongoing discussions about body positivity and inclusivity, the show continues to thrive by promoting a glamorized vision of femininity. Its success stems from effective branding and a theatrical approach to marketing, transforming lingerie into a global spectacle. After a decline in viewership and criticism in 2019, the show's revival indicates the brand's resilience and market strength.