Research by Mastercard reveals that Ukrainian women are the most eager in Europe to start their own businesses, with 66% planning to do so despite challenging circumstances. The younger generation, particularly Gen Z, shows even higher interest. Key barriers include lack of funds, experience, and self-confidence. Digital technologies are seen as a way to support female entrepreneurship, with leaders emphasizing the need for access to resources and networks. Teljes cikk (Euronews.com)