During Paris Fashion Week, Uniqlo celebrated its 40th anniversary with an exhibition at Pavillon Vendôme, showcasing the science behind its clothing. CEO Tadashi Yanai emphasized the brand's innovative partnerships, particularly with Toray Industries, which led to the creation of the heat tech collection. Uniqlo's focus on transparency and quality has attracted a loyal customer base, despite competition in the European market. The brand's clever marketing strategies, including collaborations and social media campaigns, have further solidified its presence. Teljes cikk (Euronews.com)