Gerry McGovern, the chief creative officer of Jaguar, is leading a major rebranding effort for the luxury car brand, which includes a new logo and the 'Copy Nothing' campaign. This shift aims to transition Jaguar into an exclusively electric car brand, with all current models off sale until 2026. The unveiling of the Type 00 concept car at the Miami art fair marks the beginning of this new era, although reactions have been mixed. Jaguar's sales have struggled, and the company hopes this rebranding will improve their market position.