Matilda Djerf, the boss of Djerf Avenue, has apologized for mistreating staff, attributing her actions to inexperience as the brand grew rapidly. She is committed to improving the work culture by hiring experienced managers and conducting anonymous staff surveys. Despite the brand's success and inclusivity, it faces backlash due to allegations of bullying and body-shaming. Djerf aims to rebuild trust with her fans and reflect the brand's values of kindness and inclusivity. Vollständiger Artikel (bbc.com europe)